NHU
Transport, services expansion
Brand
Grab's Transport service
Timeline
H2 '2020
Location
Vietnam
Link
Assisted in the launch of 18 new markets, grew 10% incremental GMV (in H2 ‘20) of P&L, by GTM Marcom executing throughout O2O
touchpoints (digital, platform, OOH).
Campaign KV
Deployed via digital & offline touchpoints
Billboard implemented for campaign enhancement, together with in-store POSM (Led screen), road show which targeted local hotpot areas in expansion markets.
Brand
Grab's Transport service
Timeline
2020
Location
Vietnam
Link
During the Covid-19 epidemic, 90% of ride-hailing users considered Grab was the most hygienic commuting service among others*, thanks to communication that enabled the rapid game-changing shift from operating to Lifebuoy collaboration and other long-term safety enhancement efforts.
(*Survey conducted in HCMC in May 2020)
Transport, safety enhancement
Campaign KV
Deployed via digital & offline touchpoints
Billboard implemented for campaign enhancement
Brand
Grab's Transport service
Timeline
Q3'2020
Location
Vietnam
Link
In the midst of the Covid-19 epidemic's "new normal", the brand pledged to stand by the community, encouraged users to have a positive mindset in order to overcome the difficult times together. By launching a themed campaign, representatives were singled out for their unwavering commitment to ensuring that life continues on. #LacQuanTrongAnToan
Transport, keep a positive attitude in a safe environment
Campaign KV
Deployed via digital platforms
Brand
Grab's Transport service
Timeline
Always-on
Location
Vietnam
Link
Achieved monthly business revenue target by implementing mass/segmented marketing campaigns focused on promotion and user insights as well as other relevant efforts. Deployed communications through O2O channels, leveraged users base and targeted relevant attention-capturing hotpots via bBillboards, POSM (Led screen).
Transport, demand generation initiatives
