NHU
LocknLock - SEA Marketing, Assistant Manager
👍 Led the Brand Day campaign, a commercial event at the brand's warehouse, with the coordination of internal teams such as sales, logistics, SC, PR and external stakeholders, contributed to 100% revenue achievement, 102% in traffic.
✓ Deployed shop mall promotion campaigns, across online, offline and O2O touchpoints; Lead shop-mall sale communications nationwide (HCMc, Danang, Hanoi), included OMNI channel campaign and B2B franchise recruitment.
Samsung - MX Marcom Assistant Manager
👍 Assisted in the Galaxy Z Fold6 Global Unpack campaign, drived social interface outcomes with 103% Buzz achievement (leading in region).
✓ Owned global brandcom assets localization, across O2O channels; Lead SMC communications, Social Outreach (TOL, PPC, AVC, Retailer).
Unilever (Gro24/7) - Senior Marketing Executive
Gro24/7 - an E-com platform, born to serve the underserved grocery owners, in the B2B FMCG industry; Operated in HCMc, Southeast and Hanoi; Achievements:
• 50,000 NAU over a year of deployment (in Dec ‘22).
• Avg. of 100,000 orders monthly (in Dec ‘22).
• Highest MAU in market share in HCMc (in Apr ‘22).
Contributed to 110% revenue, 200% traffic, and a 20% NAU incremental post the 11.11 thematic campaign; Managed 10+ network partners, 3k publishers pool, monitored performances, incentives, commissions.
Adayroi.com, Affiliate Marketing Executive
Zalora.vn, Campaign Marketing Executive
Achieved 100% revenue target, +100% impressions, 150% CR post the Single's Day and Black Friday campaigns; Implemented campaigns, managed platform visibility, optimized traffic, conversion rate through customer UX improvement initiatives.
MullenLowe, Social Media Community Manager
Contributed to 15M+ post reach, 2M+ total interactions, 28.5% engagement rate, and 81% fan growth on social media post the Clear City Diving campaign as well as the Closeup Maroon campaign, respectively; Managed the brand's social media community, analyzed user sentiment, supported content production, and produced social end-of-campaign reports. Client: Unilever Vietnam (brands: Closeup, Clear, Lifebuoy, Knorr, Pond's).