NHU
Business Growth
Brand
Gro24/7
Timeline
2022
Location
HCMc, Southeast, Hanoi
Link
• 50,000 NAU over a year of deployment (by Dec ‘22).
• Avg. of 100,000 orders monthly (by Dec ‘22).
• Highest MAU in market share in HCMc (by Apr ‘22).
• 20,000 NAU in HCMc aka 1-year anniversary (by Apr ‘22).
Business Expansion
Brand
Gro24/7
Timeline
Sep '2022 & Nov '2022
Location
Southeast and Hanoi
Link
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Expanded to Hanoi in Nov '22, and Southeast (Binh Duong & Dong Nai) in Sep '22.
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Drived the 50k NAU achievement through BrandMKT GTM initiatives, raise awareness to targeted users via O2O touchpoints (digial, activations, OOH); Supported TTS with BrandMKT assets (sale kit, brand introduct); Whilst, remained loyalty customers stickiness enhancement.
Roadshow
Mass Audiences, Local hotspot route (Potential retailer located)
POSM
Deployed in New market: Top local hotpot stores; Retention market: Top loyalty customers
Brand
Gro24/7 and FM Logistic
Timeline
Q2'2022
Location
Vietnam
Link
Given the strong CVPs foundation as:
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Authentic Products, Superior service
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OTIF free delivery
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Richs in product offers & Loyalty program
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Customer service 24/7
We proudly positioning in the market and build trust to our customers; Together with FM Logistic enhancing brand capacity & customer TOM.
Branding strengthen via media & strategic partners
Brand Official Intro VDO
Interview by VTV in the conjunction with FM Logistic
Brand
Gro24/7
Timeline
Always-on
Location
Vietnam
Link
As the results of no.1 MAU in market share, we always put customer first, strategy built based on our customer lifetime cycle; Hence, whilst expanding, we kept nouturing the loyalty customers base through engaging campaigns (Tet tributing, Birthday gifts) and benefitcial rewards (top loyalty customers prize).
Loyalty Customer Retention
TET Campaign KV
ZALO Gamification
TA: Retailers
Results: 100% Opt-in targeted users, +120% new follower
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